case study
STUDIO BALESTRA
tools used
Project description
At the core of our collaboration was the design and development of a refined e-commerce website, supported by a custom-built, all-in-one business management web app—built entirely in Airtable.
This robust system centralizes Studio Balestra’s operations, from product and client management to marketing coordination. We also manage the design and development of their Mailchimp newsletter campaigns, providing end-to-end creative and technical support.
To streamline the process further, we built a unified email request system in Airtable, enabling the team to easily create, manage, and request campaigns. Each request automatically generates a custom, ready-to-send product newsletter template—saving time and ensuring brand consistency.
A suite of powerful workflow automations connects their website, Mailchimp, and internal systems directly to Airtable, allowing data to flow seamlessly across platforms and creating a truly unified business management solution.
In addition to these core services, we also support Studio Balestra with their broader technical and digital needs—from managing their Google Workspace to handling business email administration and beyond.
Project Goals
Create a website that embodies Studio Balestra’s luxury brand identity.
Integrate robust functionality, including real-time inventory updates and advanced inquiry tools.
Provide a seamless user experience for browsing and inquiring about their antique and custom furniture collections.
Studio Balestra’s previous website was built on a basic Squarespace starter template, which limited both functionality and brand representation.
Living Contrast undertook the challenge of designing and developing an entirely new custom website that reflected Studio Balestra’s luxury aesthetic and supported their operational needs.
Previously, Studio Balestra managed their inventory and customer data through disconnected tools, leading to inefficiencies and inconsistencies.
Living Contrast developed a fully customized Airtable system that centralized their operations and seamlessly integrated with other platforms, enabling real-time data access and enhanced functionality.
Project Goals
Centralize customer, product, and inventory data into a single, easily accessible system.
Streamline workflows with automation and integrations to reduce manual work.
Enable scalability and flexibility to grow with Studio Balestra’s expanding inventory and customer base.